Airport Commercial Analytics
Driving Sustainable Aero & Non-Aero Revenue Growth for Airports Worldwide
Airports today operate as complex commercial businesses balancing aeronautical revenues, non-aeronautical performance, airline partnerships, retail and real estate monetisation, and passenger-driven growth. GrayMatter’s Airport Commercial Analytics Services help airports design and implement custom, data-driven commercial performance analytics: built around each airport’s business model, data landscape, and growth priorities.
We work with global airports to deliver tailored analytics implementations covering aero and non-aero businesses: spanning traffic, billing, route economics, concessions, leasing, retail performance, and passenger behaviour. Every engagement is custom-scoped and custom-built, aligned to the airport’s commercial strategy, governance model, and operational realities.
Overview – Commercial Analytics
- Gain a single view of aero and non-aero performance across traffic, revenue, contracts, and space utilisation
- Improve airline, route, and concession profitability with fact-based performance and growth insights
- Maximise revenue per passenger and revenue per square metre through smarter pricing, mix, and space allocation
- Strengthen contract governance, renewals, and commercial negotiations with data-backed insights
- Align commercial strategy with traffic trends and passenger behaviour
Overview – Airport Operations Analytics
- Improved passenger satisfaction: shorter queues, smoother flows, more predictable experiences.
- Reduced costs & improved efficiencies: better resource utilisation, fewer delays, higher throughput.
- New revenue opportunities: especially through cargo, optimized terminal usage, and dynamic allocations.
- Business resilience & agility: ability to forecast demand, respond to disruptions, and maintain operational excellence under pressure.
- Real-time intelligence: monitor the heartbeat of your airport and act instantly.
- High ROI on an overall low TCO for a smart and comprehensive analytics system
Our Core Services
Aero Revenue, Billing & Route Economics
- Revenue analysis by charge type, contract, customer, period, location, invoice and payment status, including rebates, discounts and cost mark-ups
- Performance views by flight attributes such as MTOW, aircraft type, sector and route, across historical and budget scenarios
- Airline and route-level economic value models allocating direct and indirect revenues and costs to identify profitable, marginal, and at-risk routes
Non-Aero Business
- Analysis of MAG, sales, revenue share, rental, service and utility charges, and contract renewal pipelines
- KPIs such as Sales, Revenue, Departure PAX, SPP, IPP, Revenue Delta, Penetration %, Transactions, ATV and Sales per Sqm
- Budget vs Actuals and period-on-period growth by concessionaire, location and category (F&B, Retail, Car Park, etc.)
Property, Leasing & Space Productivity
- Lease and property analysis by location, customer, contract, rental type (concessions, offices, storage, etc.), including leased area and vacancy
- Space productivity and yield metrics such as Revenue per Sqm, Sales per Sqm, available vs leased area, and vacancy
- Decision support for space allocation across concessions, offices and storage to maximise commercial yield
commercial yield
Retail, Product & Passenger Spend Behaviour
- Product performance and affinity analysis using product-level sales and transaction data
- Passenger dwell time, location-based footfall and store-level sales to support location-based pricing and contract structures (Rent, MAG, Revenue Share)
- Retail survey analysis and passenger segmentation to understand personas, preferences and buying behaviour
Traffic, Route & Growth Opportunity
- Analysis of PAX split (Departure/Transfer), ATM, Capacity, Seat Load Factor and MTOW across historical, current and forecast views
- Identification of new route opportunities and routes at risk using direct and indirect passenger flows across multi-leg journeys
- Forecast vs Actuals and period-on-period growth analysis by airline, origin/destination and aircraft type to guide network and commercial strategy
Ready to Transform Your Airport Commercial?
We invite you to partner with a premium airport commercial analytics advisory firm that has added remarkable value to airport commercial functions, worldwide. Let’s explore how our end-to-end airport commercial analytics services can deliver measurable results at your airport.
Contact us now to:
- Book a preview of our analytics capabilities
- See real-world case studies
- Discuss your airport’s unique challenges and operational goals
Let’s turn your data into performance, your challenges into opportunities, and your airport into a benchmark of operational excellence.
